Forget what you have read about European business culture – our recent experiences reveal shifts that few have documented. After supporting market entry for eight companies this year we have noticed fundamental changes in how B2B deals are made across Europe.

When one of our clients approached us about entering the European market they had a typical Silicon Valley mindset: target significant tech hubs scale rapidly and compete head-on with established players. Here is how we flipped their approach to achieve unusual success.

After guiding multiple companies through European market entry in 2024 we have identified critical mistakes even experienced companies make. More importantly we have developed practical solutions that challenge conventional market entry wisdom.

The Digital Services Act (DSA) is not just another regulatory hurdle – it is a strategic opportunity for market entrants. Having guided three tech companies through DSA compliance in 2024, we have uncovered unique advantages that few are discussing.